What is Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It enables website owners to understand user interactions, visitor numbers, behavior, and traffic sources. This information is valuable for enhancing website performance, design, and user experience. Google Analytics offers various features, including real-time analytics, user tracking, and advanced reporting options, making it a popular web analytics tool. Additionally, it integrates with other Google services, such as Google AdWords and Google Search Console, providing a comprehensive view of website performance.

What is the new Google Analytics GA4

Google Analytics 4 (GA4) is the latest version of Google Analytics, introduced in October 2020. It replaces the previous version, Universal Analytics, and provides advanced and integrated tracking of website and app data. Unlike Universal Analytics, GA4 is designed to be more user-friendly and intuitive, with a focus on machine learning and artificial intelligence. Key features of GA4 include:

• User-centric measurement: GA4 comprehensively tracks user behavior across multiple devices and platforms.
• Cross-device tracking: GA4 measures and attributes user interactions across multiple devices.
• Event tracking: GA4 offers flexible and customizable event tracking for user interactions.
• Machine learning: GA4 leverages machine learning for insights and recommendations.

GA4 represents a significant shift from traditional web analytics, focusing on comprehensive and integrated tracking with a machine learning and AI emphasis.

Migrating to Google Analytics GA4

Standard Universal Analytics properties will stop processing hits on July 1, 2023. It is strongly recommended to create and customize your Google Analytics 4 setup as soon as possible to collect historical data for your unique business needs.

The best setup for Google Analytics 4 involves creating a customized property tailored to your business needs. Magenium Solutions can assist in customizing your setup. The earlier this is done, the more valuable historical data will be available in Google Analytics 4, including insights for specific conversions, audiences, and other Analytics data.

If you haven’t created a new Google Analytics 4 property, the Google Setup Assistant will automatically create one for you when Standard Analytics stops processing. However, it will not be configured to meet your specific business goals or capture all the historical data needed.

Scheduling a minimum two-hour initial engagement with a Magenium Developer to review the current configuration is recommended. During this engagement, the Developer will provide advisory services, discovery, and recommendations for supporting the Google Analytics Version 4 Property update.

To get started today, contact us or call us at 630.786.5900.